Cookie Policy

Last updated: 6 November 2026

1. About this policy

This Cookie Policy explains how Synapse Analytics Limited, a company registered in the Abu Dhabi Global Market (company number 000010461), with its registered office at DD-16-121-010, Level 16, WeWork Hub71, Al Khatem Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates ("Synapse Analytics", "we", "us" or "our") uses cookies and similar technologies on synapse-analytics.io (the "website"). It applies only to the website. Please read it together with our Privacy Policy, which explains how we handle personal data.

2. What are cookies and similar technologies?

Cookies are small text files that a website saves on your device. We also use similar technologies that work in the same way, including browser local storage, session storage, pixels and scripts. In this policy, "cookies" means all of them.

Cookies can be "first-party" (set by us) or "third-party" (set by another company whose tool we use). They can last for your visit only ("session") or for a set period ("persistent").

3. Why we use cookies

We group cookies into three categories:

  • Necessary. They keep the website working and secure and remember your choice. They do not need your consent.
  • Analytics. They help us understand how visitors use the website so we can improve it. We use them only with your consent.
  • Marketing. They measure and personalise advertising and help us recognise the businesses that visit the website. We use them only with your consent.

4. The cookies we use

The list below shows each cookie or storage item, who sets it, what it does and how long it lasts.

Necessary

  • syn_consent. Set by us (first party). Stores your cookie choice. Lasts 6 months.
  • Form protection. Set by Google reCAPTCHA and Cloudflare, third party. Blocks spam and abuse on forms and helps keep the website secure.

Analytics (only with your consent)

  • _ga. Set by Google Analytics. Tells visitors apart. Lasts 2 years.
  • _ga_ followed by an identifier. Set by Google Analytics. Keeps session state. Lasts 2 years.

Marketing (only with your consent)

  • hubspotutk. Set by HubSpot. Identifies a visitor and links form submissions to their visits. Lasts 6 months.
  • __hstc. Set by HubSpot. Records visit times and counts. Lasts 6 months.
  • __hssc. Set by HubSpot. Tracks the current session. Lasts 30 minutes.
  • __hssrc. Set by HubSpot. Detects a new browser session. Lasts for the session.
  • _gcl_au. Set by Google Ads. Measures how ads lead to visits and enquiries. Lasts 90 days.
  • _gcl_ls (local storage). Set by Google Ads. Stores ad click information for measurement. Stays until you clear your browser storage.
  • _fbp. Set by Meta Pixel (Meta Platforms Ireland Limited). Identifies browsers for ad measurement. Lasts 90 days.
  • _fbc. Set by Meta Pixel. Stores the ad click identifier. Lasts 90 days.
  • li_adsId (local storage). Set by the LinkedIn Insight Tag. Measures LinkedIn ad results. Stays until you clear your browser storage.
  • _reb2buid, _reb2bsessionID, _reb2bgeo, _reb2butk. Set by a marketing provider. Helps us understand which organisations visit the website.
  • Sales outreach script. Loaded by a marketing provider. Helps us understand which organisations visit the website.

5. Your choices and consent

When you first visit the website, we show a banner. Until you make a choice, we use only the necessary cookies. Analytics and marketing tools are not loaded and do not set cookies.

  • The banner gives you three equal options: accept all, reject all, or choose by category.
  • We remember your choice for 6 months in the syn_consent cookie, then ask again.
  • You can change or withdraw your choice at any time with "Cookie settings" in the footer of every page, or here: Cookie settings.
  • If you withdraw consent for a category you had accepted, we delete that category's cookies on our domain and reload the page. Cookies that a provider has set on its own domain can be removed in your browser settings.
  • You can also block or delete cookies in your browser. Blocking necessary cookies may stop parts of the website from working.
  • We do not currently respond to Do Not Track or Global Privacy Control signals.

6. Third-party services and embedded content

  • Google Fonts. Page fonts are loaded from Google servers, so Google receives your IP address when a page loads.
  • Forms. Our forms use Google reCAPTCHA and Cloudflare to block spam and abuse.
  • Links to other sites. Links to social networks and other sites lead to services with their own cookie policies.

7. International transfers

Analytics and marketing providers receive data such as your IP address, device and browser details, pages visited and a cookie identifier. Some are based outside the United Arab Emirates.

8. Your rights

Depending on where you live, you may have rights over your personal data, such as access, correction, deletion, objection and withdrawing consent. Our Privacy Policy explains how to use them.

9. Changes to this policy

We may update this policy. The "Last updated" date shows the latest version. If we add a tool that sets cookies, we update the banner and, where needed, ask for your choice again.

10. Contact us

Questions about cookies or privacy: getai@synapse-analytics.io.

Synapse Analytics Limited, DD-16-121-010, Level 16, WeWork Hub71, Al Khatem Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates.